Watch the video for 99 Problems But My BRAND Ain’t One

How to create an opportunity-ready personal brand powered by social media


This video was shot and edited by Peter Mykusz on Vimeo.

99 Problems But My Brand Ain’t One!

Personal branding tips inspired by Jay Z

How to create an opportunity-ready personal brand powered by social media
What if some­one Googles your name RIGHT NOW? What will they find? Does your online per­sonal brand show­case your awe­some­ness? For most peo­ple the answer is no, and that’s a prob­lem. Social Media Trainer, Cher Jones shared this presentation at 2013 Podcamp Toronto to help your rock your online world with some pow­er­ful tips, tools and tricks. This will help you make sure your per­sonal brand is ready for the oppor­tu­ni­ties that prac­ti­cally have your name on it!

The slides were featured on Slideshare‘s main page and recieved over a 1000 views in less than [Read more...]

My keynote…notes from TDSB #Guidance2013 Connecting Through Technology

A Guidance Counsellor’s Guide to What’s #Trending in Social Media in 2013

Here are the slides from Cher Jones, Social Media Trainer and Speaker’s  keynote at The Toronto District School Board’s #Guidance2013 Connecting Through Technology.An overview of the most popular social media issues, websites, ideas and advice every educator needs to know to keep up in 2013.

Cher has also created a reference page with additional notes and resources based off of the questions and conversations following the talk.

Did you see these clever Super Bowl blackout news jacks?

There’s an art to news jacking.

The lights may have went out at the super bowl. But the lights went on for several brands with great ideas for news  jacking this story.

The lights may have went out at the super bowl. But the lights went on for several brands with great ideas for news jacking this story.

 

 

 

 

 

 

 

 

 

You can’t plan for it. You have to make decisions on the fly, create your “jack” in real-time and instantly share it with your network. Sounds simple enough but we’ve seen this strategy go very wrong (ummmm Hurricane Sandy sales)

But when a company nails it, it is definitely worth noting.

Enter the news story:

Lights Out During the Super Bowl
Power went out at the Superdome early in the third quarter of Super Bowl XLVII, leading to a 34-minute delay with the Baltimore Ravens leading the San Francisco 49ers 28-6 on Sunday night. (read more on ESPN)

The lights may have went out at the super bowl. But the lights went on for several brands with great ideas for news  jacking this story. And as a result, here’s what came across my networks either during the black out or minutes after:

Freshbooks (on Facebook):
Freshbooks Super Bowl Lights Out Jack

“Someone’s got to be tracking time spent on fixing the power outage at the Super Bowl, right?”- Freshbooks

Tide

Walgreens

 

Oreo The Oreo folks , who by the way  just debuted the brand’s first-ever Super Bowl commercial (driving people to their Instagram account)  came up with this:

Calvin Klien

 

Did you see you any funny ones? Leave a link in the comments below. I can’t wait to see what you saw.

Thinking about buying the Nokia Lumia 920 Windows Phone? Watch my #HolidaySwap review! [VIDEO]

About the Holiday Swap

Microsoft Canada has challenged a group of bloggers to swap their phones for a new Nokia Lumia 920 during the busiest time of the year…the holiday season.  Our holiday swappers use their phones day and night for their blogs, work, music, shopping, staying in touch with family and friends, and most of all, tweeting!

Disclosure: The Nokia Lumia Windows phone was provided to me by Microsoft Canada in order to facilitate this review as part of the #HolidaySwap challenge. I will also be receiving compensation in exchange for my posts related to the review of this phone, however all opinions on this blog are my own.

The New 2013 Facebook Timeline redesign has landed (Take a look)

New Timeline redesign pops up in New Zealand. Are you ready?

You didn’t expect your Facebook profile design to remain unchanged, did you? Hmmmmm I know you know better. If there is anything you can expect from Facebook, it’s them changing something, the minute you get used to it. That’s what keeps social media trainers like me on my toes.

In case you missed it, Facebook Queen, Mari Smith released the new look on her blog just before Christmas explaining all the details and now, according to Search Engine Journal the changes have already started rolling out! In fact the new profile timeline is now being used in New Zealand. So get ready!

What exactly are you getting ready for?
  • Your name appears in white on top of your cover photo
  • Your basic about info now appears beside your picture
  • Your profile picture sits slightly lower.
  • No more double wide posts…just a single column layout for posts only
  • You can still highlight a post with a ribbon (I’ll miss the double wide)
  • New tabbed design with a “more” drop down menu that can be re-ordered
  • You can now rearrange or hide any section by clicking on the pencil edit
  • Subscribers are now “Followers” <— makes sense subscribers always felt a bit creepy

2013 Facebook Timeline Design

 

What do you think? Better? Worse? Don’t make much of a difference to you? Let me know in the comments below!

Sign up for Socially Active’s Get-R-Done Linkedin Profile Workshop on Jan 19

 

Soooooooo, how is your LinkedIn profile doing?

Uh, Oh!

Are you that embarrassed of it? Oh c’mon! It can’t be that bad…or is it?

Even if it is, or you know your profile needs some serious work, you’re going to love Socially Active’s brand new

Get-R -Done LinkedIn Workshop
on January 19, 2013 10:00 a.m. to 4:30 p.m. (EST)

Sorry there are no more spots in this workshop but there will be one in February!
Sign up for our newsletter and I’ll make sure you are one of the first to know about the new class.

It’s designed to get your profile ready for success in just one day!

By the time you’re all done, your profile will be so “opportunity-ready” you’ll feel like a Rockstar! You’ll go from praying someone doesn’t ask you if you’re on LinkedIn to looking for every opportunity to connect people to your awesomeness.

Ahhhh Cher really?
A rockstar?
My awesomeness?

Umm hell yeah! That’s exactly what I said. Listen to me… whether you think I am being over the top or not, you will end up with a LinkedIn profile you’ll want to show off.

And here’s the best part. You won’t even have to leave your house! You could simply roll out of bed and log on to your computer and you’ll be ready to rock. (Sign me up!)

Here’s how it works

We’ll meet webinar-style five times for training, instruction and questions. In between the live sessions, you will apply everything you’ve just learned to your profile. In other words…you’ll finally Get-R-Done! And if you get stuck, don’t worry! Throughout the day there will be plenty of opportunities to ask questions and get the help you need to figure it all out. I will walk you through everything you need to set up an awesome and complete LinkedIn profile.

In Socially Active’s Get-R-Done LinkedIn Workshop you will learn how to:

  • write an attention grabbing headline, summary and work experience section filled with the right key words so you get found in a search
  • add little known profile features to make sure you stand out from the competition
  • pick the perfect profile picture that sends the right message
  • fine tune your profile notification, privacy and contact settings to keep your email clutter free
  • connect with amazing contacts that you want to meet using the the right etiquette
  • build a professional network filled with opportunity
  • develop your strategic growth plan for 2013.

But wait… There’s more! :)

A few days after the workshop, I’ll review your profile and send you some final advice to help you polish it to perfection.

So I bet you are wondering…how much does this bad boy cost? Well, since it’s the first time I’ll be offering it, I’m only charging a beta-riffic price of $150!

Yup… 150 bucks, sweet huh? And trust me, it’ll be $150 well spent.

Think about what you’re getting: a full day workshop plus a follow up review email, from yours truly to make sure you’ve created an awesome and complete LinkedIn profile. It doesn’t get better than that!

But just to keep it real, I am only offering 20 spots.

Sorry there are no more spots in this workshop but there will be one in February!
Sign up for our newsletter and I’ll make sure you are one of the first to know about the new class.

 

Meet Cher Jones

Awesome Infographic Alert: Wow do you use social media this much?

Check out this infographic The Growing Impact of Social Media from the editors at the Socially Aware blog (great work guys!). It breaks down how much time people spend on social networking sites.

A WordPress website is great IF you don’t make these 15 mistakes.

15 WordPress User Errors That Make You Look Silly [Infographic]

Like this infographic? Get more WordPress publishing content from Copyblogger.

Take this class tonight: Personal Professional Branding with Social Media

Want to learn how to develop your personal professional brand with social media?

A powerful and professional brand is quickly becoming a standard requirement for anyone who is serious about building their career or business.

In this workshop you will learn how to:

  • Create an impressive Linkedin profile that goes way beyond your resume.
  • Use other social media sites like Blogs, Twitter, Facebook, Youtube, and Pinterest to showcase your talent, skills, knowledge, personality and abilities.
  • Sweep any digital dirt under the rug and monitor your online reputation.

Date: TONIGHT! 11/14/2012

Time: 6:00pm to 8:00pm

Location: Centennial College/Durham College Pickering Learning Site

Need more information? Contact Mary Devine at email mdevine@centennialcollege.ca

View the original post from Centennial College  here