How to create an opportunity-ready personal brand powered by social media
This video was shot and edited by Peter Mykusz on Vimeo.
This video was shot and edited by Peter Mykusz on Vimeo.
How to create an opportunity-ready personal brand powered by social media
What if someone Googles your name RIGHT NOW? What will they find? Does your online personal brand showcase your awesomeness? For most people the answer is no, and that’s a problem. Social Media Trainer, Cher Jones shared this presentation at 2013 Podcamp Toronto to help your rock your online world with some powerful tips, tools and tricks. This will help you make sure your personal brand is ready for the opportunities that practically have your name on it!
The slides were featured on Slideshare‘s main page and recieved over a 1000 views in less than [Read more...]
Here are the slides from Cher Jones, Social Media Trainer and Speaker’s keynote at The Toronto District School Board’s #Guidance2013 Connecting Through Technology.An overview of the most popular social media issues, websites, ideas and advice every educator needs to know to keep up in 2013.
Cher has also created a reference page with additional notes and resources based off of the questions and conversations following the talk.

The lights may have went out at the super bowl. But the lights went on for several brands with great ideas for news jacking this story.
You can’t plan for it. You have to make decisions on the fly, create your “jack” in real-time and instantly share it with your network. Sounds simple enough but we’ve seen this strategy go very wrong (ummmm Hurricane Sandy sales)
But when a company nails it, it is definitely worth noting.
Lights Out During the Super Bowl
Power went out at the Superdome early in the third quarter of Super Bowl XLVII, leading to a 34-minute delay with the Baltimore Ravens leading the San Francisco 49ers 28-6 on Sunday night. (read more on ESPN)
The lights may have went out at the super bowl. But the lights went on for several brands with great ideas for news jacking this story. And as a result, here’s what came across my networks either during the black out or minutes after:
Freshbooks (on Facebook):
Freshbooks Super Bowl Lights Out Jack
“Someone’s got to be tracking time spent on fixing the power outage at the Super Bowl, right?”- Freshbooks
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower twitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Walgreens
We do carry candles. #SuperBowl
— Walgreens (@Walgreens) February 4, 2013
Oreo The Oreo folks , who by the way just debuted the brand’s first-ever Super Bowl commercial (driving people to their Instagram account) came up with this:
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Calvin Klien
Since the lights are still out… vine.co/v/b1iiiiUz5uq #SB47
— Calvin Klein (@CalvinKlein) February 4, 2013
Did you see you any funny ones? Leave a link in the comments below. I can’t wait to see what you saw.
About the Holiday Swap
Microsoft Canada has challenged a group of bloggers to swap their phones for a new Nokia Lumia 920 during the busiest time of the year…the holiday season. Our holiday swappers use their phones day and night for their blogs, work, music, shopping, staying in touch with family and friends, and most of all, tweeting!
Disclosure: The Nokia Lumia Windows phone was provided to me by Microsoft Canada in order to facilitate this review as part of the #HolidaySwap challenge. I will also be receiving compensation in exchange for my posts related to the review of this phone, however all opinions on this blog are my own.
You didn’t expect your Facebook profile design to remain unchanged, did you? Hmmmmm I know you know better. If there is anything you can expect from Facebook, it’s them changing something, the minute you get used to it. That’s what keeps social media trainers like me on my toes.
In case you missed it, Facebook Queen, Mari Smith released the new look on her blog just before Christmas explaining all the details and now, according to Search Engine Journal the changes have already started rolling out! In fact the new profile timeline is now being used in New Zealand. So get ready!

Uh, Oh!
Are you that embarrassed of it? Oh c’mon! It can’t be that bad…or is it?
Even if it is, or you know your profile needs some serious work, you’re going to love Socially Active’s brand new
By the time you’re all done, your profile will be so “opportunity-ready” you’ll feel like a Rockstar! You’ll go from praying someone doesn’t ask you if you’re on LinkedIn to looking for every opportunity to connect people to your awesomeness.
Ahhhh Cher really?
A rockstar?
My awesomeness?
Umm hell yeah! That’s exactly what I said. Listen to me… whether you think I am being over the top or not, you will end up with a LinkedIn profile you’ll want to show off.
And here’s the best part. You won’t even have to leave your house! You could simply roll out of bed and log on to your computer and you’ll be ready to rock. (Sign me up!)
Here’s how it works
We’ll meet webinar-style five times for training, instruction and questions. In between the live sessions, you will apply everything you’ve just learned to your profile. In other words…you’ll finally Get-R-Done! And if you get stuck, don’t worry! Throughout the day there will be plenty of opportunities to ask questions and get the help you need to figure it all out. I will walk you through everything you need to set up an awesome and complete LinkedIn profile.
A few days after the workshop, I’ll review your profile and send you some final advice to help you polish it to perfection.
So I bet you are wondering…how much does this bad boy cost? Well, since it’s the first time I’ll be offering it, I’m only charging a beta-riffic price of $150!
Yup… 150 bucks, sweet huh? And trust me, it’ll be $150 well spent.
Think about what you’re getting: a full day workshop plus a follow up review email, from yours truly to make sure you’ve created an awesome and complete LinkedIn profile. It doesn’t get better than that!

Check out this infographic The Growing Impact of Social Media from the editors at the Socially Aware blog (great work guys!). It breaks down how much time people spend on social networking sites.
A powerful and professional brand is quickly becoming a standard requirement for anyone who is serious about building their career or business.
In this workshop you will learn how to:
Time: 6:00pm to 8:00pm
Location: Centennial College/Durham College Pickering Learning Site
Need more information? Contact Mary Devine at email mdevine@centennialcollege.ca
View the original post from Centennial College here
From 90-minute talks to multi-day workshops, Socially Active offers several highly-customized social media training options to match your organization’s needs, goals, industry and budget. For the price it takes to send one or two employees away for a social media training, we can come to your office and train your team!
Check out our services to find out more.
Copyright © 2013 · eleven40 theme on Genesis Framework · WordPress · Log in
Get connected